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You are invited to become a Superhero!

A new fun viral campaign with a serious message has been launched to encourage more people to pledge to save a life by signing up as an organ donor.

Developed as part of UK Transplant's Superhero campaign 2008, the new game gives users the chance to superhero themselves online with a fun photo application www.superhero-me.co.uk

The UK Transplant Superhero roadshow and viral campaign were launched at the V Festivals in Essex and Staffordshire with music lovers at both venues being encouraged to join the NHS Organ Donor Register (ODR).

Organ donation supporters include the Stereophonics bass player Richard Jones who gigged with the group at both V Festivals.

But those of you that didn't get to this year's V Festivals can still get involved in the Superhero fun by clicking on www.superhero-me.co.uk

UK Transplant marketing and campaigns manager, Angie Burton, said: "Taking the superhero theme of the campaign, the game gives users the opportunity to upload their picture to make themselves a superhero and pass the results onto friends and family.
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