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Roll Deep Biography

ROLL DEEP BIOGRAPHY

Q. If you'd been running the Grime underground for the last four years, what's the one thing no-one would expect you to do next?
A. Make a great summer pop record

Roll Deep - the East London crew who brought you Dizzee Rascal and Wiley - have finally stepped out of the shadows with a debut album of their own. And In At The Deep End is a record which is going to surprise a lot of people. Anyone who's heard the current white label EP - especially the superb "Let It Out" (also featured on the 679 compilation Run The Road), with it's uplifting house piano supplied by producer Danny Weed - knows there's more to Roll Deep than the brutal, stripped-down sounds with which the word Grime is normally associated. But no-one knew quite how much more.

"We can see why it would be surprising to other people", says Weed's co-producer Target, of the unexpected blend of soulful vocals and Ernie Isley-style guitar heroics that characterises the album's first couple of tracks, "but to us it makes perfect sense. Although we come under that Grime title, we've grown up listening to every kind of music, and it's only natural for that to come through in the records we make ourselves".
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