Ministry Of Sound launches MINIBAR

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Since its launch in 1991 MINISTRY OF SOUND has introduced the world to every imaginable product and service associated with dance music, including the very first superclub, global events, albums, radio shows, audio equipment, internet, artists, videos, mobile content and more…. the list is endless. So what else is left for the super brand to do?

Well as it happens Ministry of Sound is currently applying the finishing touches to its latest project, MINIBAR. Launching in Harrogate in March 2006, MINIBAR is Ministry of Sound's newest entertainment offering and will introduce 'The Ultimate Bar Concept'.

Taking influence from the design style often found within inaccessible member's bars and swanky hotels, MINIBAR will feature a daring and unique interior that will diverge across the bar's four main zones. Four zones that will vary in output inviting customers in to experience an alternative atmosphere and premise in each to ensure customers an ongoing sense of discovery.

MINIBAR / COME INSIDE…..

ZONE 1 - Enjoy the intimacy and lounge like ambience, meet and greet friends as your evening commences.

ZONE 2 - Visit the cocktail or shot bar, meet and greet new friends in the diary room or step into the VIP booth.

ZONE 3 - Sit back and soak up the atmosphere in the hot tub seating feature and luxury private booths, or if you're feeling daring enter the video rooms for some web cam excitement.

ZONE 4 - Enter the final destination, the dancefloor playing a fuelled mix of all the latest house cuts, R&B, Classics and Alternative on an exceptional sound system - the Ministry of Sound's forte.

MINIBAR will revolutionise the high street, leaving behind the smoke-filled pubs, overpriced and homogenous bars and outdated clubs, and replacing them with a venue that offers every desired element of a night out all under the one roof with quality, service and distinctiveness.

With the first venue launching next month in Harrogate, it won't be long until all major UK cities will be drinking from their very own MINIBAR.

Launch date: Friday 31st March 2006

Location: Unit 1, The Royal Pavilion, Parliament Sq, Harrogate, North Yorkshire, HG1 2RR

Also See: ilikemusic.com

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