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MINISTRY OF SOUND TV PARTNERS WITH JOOST™

Ministry of Sound TV to offer two branded channels available for Joost's Launch

Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment, today announced it has agreed a syndication deal with the innovative online TV distribution platform Joost™ (www.joost.com). Ministry of Sound, a leading global entertainment company, also announces the expansion of its international franchise to include television programming and syndication. Ministry of Sound TV (www.ministryofsound.com/tv) will offer Joost™ viewers two on-demand branded channels dedicated to dance music and lifestyle programming from around the globe.

"The elasticity of our brand is incredibly valuable and allows us to tap into this new digital medium successfully." said Assia Grazioli-Venier, Head of MoSTV. "We try to think laterally about what our customers want. They crave our content at home, in the office, or on their mobile phones. Whether packaged in bite-sized chunks or long-form, we aim to deliver our premium content on any device or platform they desire. Partnering with platforms such as Joost™ will enable us to reach a broader audience, while providing users with a fully interactive platform with which to experience our programming" said Ms. Grazioli-Venier.
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